Page Speed

One of the most important points to position yourself in Google is the speed of loading a website, especially when you visit a page from a Smartphone. If you want to know how to measure the loading speed of a web page , today we bring you 3 of the best tools that will tell you that it takes your website to be ready for the user to enjoy it.


For us the most reliable tool and the one we usually use to measure the loading speed of our clients' websites is PAGE SPEED TOOL, since it is a Google tool. Its use is quite simple, you just have to enter the link: PageSpeed Tools and enter the URL of your website:

Then you will have to click on "ANALYZE" and it will give you the results. The best part of this tool is that it analyzes the loading speed in mobile as in computers and tells you what actions should be done to improve it.

PageSpeed Tools scores websites from 0 to 100, it is best to have more than 80 out of 100.

There are many other tools that perform a task very similar to the Google tool, PageSpeed . In case you want to try them, here we leave the name of one that our colleagues have tried:

  • Pingdom Website Speed Test : Unlike Google's, it shows how the web is loading, so you can see what files appear before and which ones are the longest (so you can reduce your weight).
  • GTmetrix : Very similar to the previous two, but has an added; that allows to compare the loading speed of several websites at once. (So you can compare yourself with your competition)

It is time to check the loading speed of your website and perform the actions requested by Google, because without a good speed we will not be able to position ourselves among the first ones.


1. Choose a professional platform

When deciding the platform to work with, it is better to select a professional tool. Bet on your own developments only if you have an experienced team that knows the keys to improve the performance of websites.

However, to avoid problems, one of the main tips to improve the loading speed you can receive is to use professional platforms. Among them are WordPress , Joomla , or Prestashop , if it is to create an ecommerce.

2. The plugins and applications that do not serve you, uninstall them!

It's basic. Eliminating all plugins that do not contribute anything and will not be used will make your web page go faste . It is recommended not to use more than 10 plugins per wordpress installation. And try to make them plugins with simple and clear codes. Therefore, analyze how many you have installed on your website, even if they are not in use. And which are they. And investigate if there are others that help improve the performance of your website.

As you can see, the main professional platforms have applications and plugins that will help you to know if the website is optimized or not. Some of the plugins that it is recommended that you install are:

a. WP Optimize

The documents that are created on platforms such as WordPress, whether they are drafts, publications, etc. they are ballasting the database. To prevent this from happening, it is advisable to install this plugin whose purpose is to clean precisely that database.

b. W3 Total Cache

At this point there is room for the cache memory. To get a good user experience if you return a second time W3 Total Cache allows you to have a copy of the website stored for visitors who repeat do not have to always load it from scratch . In addition, with this plugin you will have a copy of your website ready and optimized.

c. Autoptomize

Autoptomize is used to reduce files of type CSS, Javascript and HTML .

3. Optimize the images

This is another of the tips to improve the speed of loading that are not usually taken into account but is essential. To do this, it is first advisable to export the images using web optimization tools. You must choose a good file format, the most advisable is JPEG and optimize your HTML code.

On the other hand, the weight of the images is a very important factor for fast loading. There are compression plugins and optimization of images like Smush that will help you in this task.

However, the logical thing is to upload the images with normal dimensions, which is something that changes according to technical advances. The normal thing nowadays is that they do not exceed 1000 pixels and that they allow to keep the page below 400kb. Slow connections and browsing from mobile devices will thank you.

4. More HTML and CSS codes and less CMS platforms

It is better to use HTML and CSS codes for a higher loading speed of the page. To do this, write only the absolutely necessary lines of code. It's something that will not only improve this aspect but Google will also appreciate it. And it will affect an improvement of the positioning. However, a huge percentage of web pages are currently generated with content managers, CMS, such as wordpress. If this is your case, again, you should pay attention to eliminate, as much as possible, the superfluous code generated with these platforms. The CMS you use should guarantee that your website is optimal.

5. Hire a good server

Choose a good web hosting is another significant factor if you want to quickly access a website. A server does not offer a good service when the hosting that has been hired is not quality. It must be well configured and the server must be found where you want to position your website.

6. Place CSS and JavaScript correctly

When a user accesses a web page, the first thing that can be found is that it is blank. Here the CSS style sheets come into play, which are the ones that are responsible for drawing the document and give it a design.

If you put the CSS at the top of the page and the JavaScript at the bottom, what you will get is that the browser prohibits the progressive processing. What will make browsers block the rendering to avoid having to redraw the elements of the page?

In the same way, if you do not take care of the organization form of the web codes according to the W3 norms, the website will not work correctly.

7. Enables the GZIP for code compression

Enabling the GZIP compresses the HTML and CSS codes. This compression method allows Google to read the code of your page faster. This type of compression is normally performed only for codes. That is, for HTML, CSS and JavaScript. The audiovisual contents go separately.

Therefore, having GZIP compression enabled can reduce the response time by a high percentage. In this way you reduce the weight of the page. What this entails is the increase in the loading speed.

8. Use a CDN

A CDN (Content Delivery Network) or content delivery network consists, as explained in its Wikipedia entry, in "a superimposed network of computers containing copies of data, placed at various points in a network for the purpose of to maximize bandwidth for accessing customer data over the network. A client accesses a copy of the information near the client, as opposed to all clients accessing the same central server, in order to avoid funnels near that server." What a CDN does is to improve the loading of different text and image contents. In addition, it minimizes redirects in order to directly access a page.

9. Choose a suitable template

In many cases, the aesthetic decision of a website is left in the hands of designers who do not take into account the loading speed of the page. Hence, decisions are made only for an aesthetic component. Beyond the importance of having a site that follows the most modern web design trends, it is essential that the design is accompanied by functionality.

Therefore, before choosing a specific template, make sure it is well worked and, in addition to being properly displayed on all types of devices, it makes the page load not excessive.

10. Control the number of posts per page

It is important that the home page of the corporate blog take care of the number of posts that are shown. If too many are displayed, the page will take a long time to load. Therefore, it is important to take care of this page and show only the most important 5 to 10. Something that, in many occasions, also depends on the choice of the afore mentioned template.