Some website and blog administrators should already understand your concept, but it is always important to stay up to date, regardless of the fact that Pagerank has not changed much during its almost 20 years of existence.
So is! Pagerank has been used for almost 20 years, since it was developed by Larry Page with the help of Sergey Brin, at Stanford University. As of its creation, Pagerank began to be used by Google as the main evaluation tool among websites .
So, is Pagerank an evaluator?
Actually, Pagerank is specifically a tool that helps evaluate the importance of your site in relation to other sites. This mechanism, in addition to informing the positioning of your site, organizes the list of sites that appear when making a Google search according to its relevance according to the number of accesses that the page reaches.
When Google is used by almost all people on the internet as the main search engine, the location of your site in Google positioning is very important.
In the end, who goes beyond the fourth or fifth page of results when you look for something? And it is just thinking that it is important to be well positioned in Pagerank.
How does Pagerank work?
Pagerank, in theory, works in a very simple way. The tool has a range that goes from 0 to 10. Therefore, each site has a specific score that is given by Google. This score is assigned through a kind of vote.
One of the most used examples is when someone recommends your page, giving it a good reputation in Pagerank.
But you can not get a good evaluation with references only, even though these references help increase your score. Currently, Google uses as metric for evaluation of each site, three important features:
Context of the clicks that the page receives .
It is important to mention that for each page to receive the Pagerank score, the three characteristics must always come together. If the site does not have quality and context, but receives many clicks, it will not score well on Pagerank. Therefore, if you are the administrator of the page, remember to work on these three points to keep your page well positioned.
Your position in Pagerank
It is that score that will help you in the evaluation and put your site in a good position in Google searches. The possibility that your site appears in the first pages of Google are great, in case you get to have the three points mentioned above.
Another way to get a good place in Pagerank is for your site to receive links from important sites relevant to your niche. In short, if you have a site that talks about football and the main sports sites in the country recommend you and add direct links to your page, you will have a good reputation in Pagerank.
Pagerank - link
It should be noted that having links to your page on sites of little relevance is not well seen by Pagerank. So try to link your page to large sites and have a good number of accesses.
What is the importance of Pagerank?
After knowing what is and how the tool that positions the pages of Google searches works, we have to know what is the importance of Pagerank for your site.
The strong point of Pagerank is the placement of a site at the time a user does a search. In other words, the chances of your site having access due to the search result are great, if it is well positioned.
Therefore, the importance of Pagerank is that it defines where your site will appear when doing a Google search. To keep the sites or blogs alive, what matters is the number of accesses; Pagerank will help you increase traffic on your page.
Why site managers do not pay attention to Pagerank?
Since the importance of Pagerank is to keep the site well positioned, it should be constantly updated. Unfortunately, this does not always happen. Pagerank is only updated, on average, every three months. Causing that they become obsolete and consequently, the administrators of the pages do not determine the importance of this tool of Google.
It is clear that it is important to stay well positioned, since generating traffic for your site is always welcome. However, the lack of constant updating means that Pagerank does not receive the attention it deserves from the administrators and owners of the sites and blogs.
Finally, it should be reinforced that even Pagerank, having a sporadic update, is useful for any site. Remember that your page lives by access! Being well positioned in the results of a search helps maintain good traffic for your website or blog. Take advantage of the evaluation tool.
How to improve google page rank
# 1: The goal is the user
The goal of Google to introduce continuous changes in their search algorithms is precisely the continuous improvement of quality, but Google does not create the content, but only limited to manage them; Each issuer on the Internet is responsible for the quality of its contents.
For this, there is nothing better than using an effective and old SEO technique, common sense and identification.
To improve the ranking in Google you have to start by sitting at the computer and put yourself in the place of the audience that I am arriving with my message ... Am I delivering information of interest ??? .... Are my publications of quality? ... What is my added value over the competition? What appears about me when searching for certain terms ???
From the answers to these simple questions, we can already be clear on what stage we are in and what needs to be improved.
Like Jim Lodico, I recommend the official information published by Google in this regard and take good note of the 23 questions listed there.
# 2: Contents: Quality is better than quantity
One of the most widely used ways to increase the ranking and influence of a given Web portal is still associated blogs, since more information indexed under the same search criteria increase the chances of climbing places in the career of the Page Rank, but let's not forget that from now on Google will give priority to the quality of the content, over quantity.
Again it is advisable to use the 23 Google questions to evaluate the quality of the content you are publishing. The meaning of the new Panda algorithm is precisely that, to punish the producers of large volumes of published information, but of poor quality.
Do not forget that after introducing this change, renowned portals such as Suite101, AssociatedContent and others similar, dedicated to the publication of much content and very diverse, but of questionable quality - almost as a rule and only in order to obtain a link - saw how his traffic went down due to a quality penalty.
Little information is better, but of good quality, than many mediocre articles.
# 3: Links: It's better quality than quantity
The concept and the underlying idea is repeated when talking about the links, it is true that when establishing a Page Rank, Google has always taken into account the links to a certain site, that was one of the winning recipes to improve.
But beware, from now on and with Panda browsing the network channels, a lot of links pointing to your site not only will not help, but can even be very harmful.
This explains the sudden fall of sites like Suite 101, which were used massively as link farms, in which the quality of the published content did not matter, only the link, which was multiplied directory after directory on the Web.
The current strategy regarding links is the same as the content; It is better to have fewer links to your site, but Web portals and reputation and category sites, recognized for their quality of content.
Obviously, this forces a new job of selecting potential sites to negotiate links exchange and developing a creative strategy to achieve it, since this profile of portals is usually difficult for most to access, but a little creativity in the proposal with the quality support of your project can open many doors.
What is maintained is the search for maximum coherence of the text of its links with the keywords that identify it; that is, a link that says "Madrid divorce lawyer" will be more effective than his name.
# 4: Do not forget social networks
Currently the Internet, since the emergence of the web 2.0 has become a completely social environment and will be increasingly so, although no one knows exactly how much incidence has the activity in social media at the time of determining a Page Rank, what It is true that even if there were not any, social networks have become big generators of traffic and that also counts.
But that's not all, since the incorporation of the Google +1 button and the ability of users to block certain sites that will be the norm in the future, take the issue of online reputation and user behavior to levels much more active and your feedback will largely depend on which Page Rank will have your site and this, determines .... The quality of the content
# 5: Make the search engines know you, know that there is
Okay, he has followed all the steps and has published original content, high impact and unbeatable quality ... Now what ?, well communicate it to Google and users who are looking for that information.
First, keep in mind that the titles and descriptions fit perfectly with the content.
Secondly and even if it is obvious, do not try to cheat by putting clue words or titles like "trick to win the lottery" if your business is the funeral. It is not about attracting traffic because if in this new scenario it is a full-fledged online suicide.
Finally, it is important not to forget the SERP or 'Search Engine Results Page', in Spanish, Search Engine Results Page, which is nothing more than the brief phrase that accompanies the link n to the search results page. Clearly describe its content and serve as an element of attraction to its potential audience.
# 6: Duplicate content ... that great myth
Of course, if there is a topic in which there are thousands of opinions ranging from the "nothing happens" to the "eternal penalty", that is the duplicate content on the Internet.
It is not effective that Google penalizes duplicate content, what is certain is that "nothing happens", of course in the worst sense of the term ... they simply do not exist.
Instead of displaying 19 pages that offer exactly the same at the time of searches, Google will select the most relevant content, omitting what is not so and relegating duplicate content to much less favorable positions.
So if your site is fed and the information you publish comes directly from RSS feeds from other portals, your chances of success will decrease.
# 7: Beware of the amount of advertising
Too much publicity can damage your Page Rank, this continues in the line of Google to privilege users, so that an excess of advertising understands it as worse quality information or simply as a "spam site".
Make sure that advertising does not interfere with the content of your page, especially when the advertising spaces are in the upper areas of the page and inserted between the text.
Then, to finish we return to the beginning and remember that to have a good SEO and improve the Page Rank you just have to have an honest attitude, create quality content and that is valuable and useful information for people who require it ... These are the Google concepts and the truth is that, at least personally, I think there is no better Fair Play.