A domain name locates an organization or other entity on the Internet. Domain Name System or DNS is the friendly system of names to give addresses to servers and web pages, something like international telephone numbers. The domain name system provides each server with a unique address, easy to remember and spell. Simultaneously, domain names hide the technical IP address in which most visitors are not interested.
While you are deciding the name of your domain, we recommend that you work according to this list that we have prepared for you, since it will help you avoid mistakes later on.
The name you should choose should make sense to people, in other words something they can remember after listening only once or have seen a second in Google searches. This usually goes hand in hand with other recommendations, such as keeping the name of your domain as short as possible, doing it with attractive words that can induce more to your target audience to enter it, do not try to be original using complicated words and more.
Years ago, Google showed a preference in names of the domains that contained keywords, for example, when a website dedicated to offering a cake service for weddings and its domain contained the keywords ' Pastry ' or ' Wedding ', it was much more likely that Google classified these words in your search engine. This has led many businesses to enter as many keywords as possible into their domain names and are usually separated by a script.
But, this does not work anymore or at least not with the use of scripts, not only will it NOT help you in Google, but you can also distance your visitors and potential customers.
As point 1 tells you that it should be an easy-to-remember name, we also recommend that you choose a domain name that is easy to spell and spell, so you can prevent your potential client from visiting another website because they do not spell the name of your domain correctly.
A name that is easy to spell, in other words, difficult to write badly, is much simpler to remain in the mind of the consumer and to access them.
There are different domain extensions to choose from: .com, .net, .info, .co, etc. However, .com is still the best option.
If you can opt for it, do it, although there is not much evidence to support that Google prefers this extension, but being the most common and the easiest to remember, it is easier to remember by the public to whom you will guide your services.
All : Domain